This Diwali online salers wants to make big

This Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.

According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.

In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.

Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.

As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.

Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.

A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.