NDTV to launch mobile portal NDTV Active followed by NDTV Khabar

NDTV is expanding its presence on the new media platforms through its wholly owned subsidiary NDTV Convergence.

First in line is a mobile portal called NDTV Active which goes live on 15 November reports indiantelevision.com.

NDTV Convergence CEO Sanjay Trehan says, “Active is India’s first full service mobile portal which will carry news, views, cricket, astrology, talks, video amongst a host of other things. It is currently in beta testing stage and we are looking to launch it on 15 November.”

This will be followed by the launch of a Hindi news portal - NDTV Khabar. “There is growing Hindi news readership on the web. We are, therefore, setting up the information and content architecture and developing the backend technology for our Hindi news portal NDTV Khabar. We plan to launch it in two months,” he says.

Besides this, NDTV Convergence will also launch portals in the genres of lifestyle, Bollywood and education. “All these portals are being created in-house and will launch in the next six months. We have developed a key product differentiator in each of these categories. It is a significant value addition to the proposition,” says Trehan.