MySpace to launch SelfServe platform for small business

MySpace is planning to introduce SelfServe, a new advertising platform that builds upon the social networking site’s targeting technology.

SelfServe is a platform to provide customized tools for small businesses to generate and target display ads to their desired customers in a social media environment reports agencies.

“MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer,” said MySpace co founder Chris DeWolfe.

The ad creation tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories.

After selecting their desired ad placement within the MySpace network, all SelfServe participants will use the customized tool to pay for their ads and initiate placement.

All users registered for SelfServe will have access to analytics tools enabling them to track their ad performance.