7Up launches website for promotion campaign

7Up has been running a promotional campaign which revolves around “finding lemons in your 7Up”. The higher the number of lemons people find under the crown, the higher the cash prize they win.

Now, the company has launched a website as part of the campaign, www.7up.in/lbi. The site, called the Lemon Bureau of Investigation (LBI), features six lemon characters that are absconding criminals.

The site has been designed by interactive agency, Webchutney, and comes complete with criminal records of the lemons, who have names as wacky as Le Mony and Le Dee. The records describe the characteristics of each lemon and what his/her criminal activities have been. Visitors can even catch sightings of the criminals in various ‘hidden’ places and download wallpapers of them.

The site is not just about cool graphics – there’s money to be made, too. By playing the contest, which requires identifying the six criminals in a line-up, you can win prizes of up to Rs 1 lakh.( source agencyfaqs)